Business programme
The Health and Beauty Ecosystem
External beauty is often an indicator of physical and mental health, which is the foundation of a long and active life. To preserve their health and beauty, people need a symbiosis of techniques that have a preventive effect on the human body without waiting for a deterioration in their quality of life or diseases to appear. The concept of ‘smart beauty and health’ entails the continuous monitoring of people’s well-being, the inclusion of optimal physical activity in their daily routine, a proper sleep schedule, and personalized nutrition that replenishes essential micronutrients. Modern medicine and the beauty industry offer a number of innovative approaches that have already proven to be effective in some countries and are gaining popularity every year in Russia: genetic tests and analyses for the early diagnosis of diseases and the selection of ‘smart aging’ programmes; the use of dietary supplements; the development of personal health and beauty events; and adaption to new trends in the beauty industry both for aesthetic purposes and to gain self-confidence; psychological counselling and prevention. Taking a responsible attitude towards various aspects of your health can improve your quality of life, however, there are a number of challenges inherent in promoting this approach: insufficient information among the population about healthy daily habits, a shortage of high-quality functional food products on the Russian market, the lack of a proper legislative framework for complementary medicine, and ambiguous public attitudes towards the beauty industry and the philosophy of self-care. According to various estimates, no more than 10% of the country’s population adheres to a healthy lifestyle, although this figure is higher among women. What does the concept of an ‘ecosystem of beauty and health’ mean for contemporary people? What innovative approaches and techniques can collectively support beauty and health? How can we effectively neutralize factors that negatively affect a person’s health and appearance? How is the beauty industry changing our understanding of physical attractiveness, health, and well-being?
Maria Afonina — Vice-Rector for Special Projects («Russia - the Country of Opportunities» Project)
Marina Kurganova — Director, National Agency for the Development of Social Initiatives
Madina Magomedova — Founder, Chief Physician, Anti-Aging Medical Clinic, Dermavi
Katerina Minkevich — PR Director, Keep Looking Group; PR Director, Forum of Aesthetic Medicine of the Future
Moderator:
Yulia Lapshina — Founder, Communications Agency Brand Navigator Agency
Panellists:
Maria Afonina — Vice-Rector for Special Projects («Russia - the Country of Opportunities» Project)
Inna Bogdanova — Founder, Brand of natural low-carb products Beauty Bite
Kira Dolgova — Founder, Network of clinics LaserLove
Marina Kurganova — Director, National Agency for the Development of Social Initiatives
Madina Magomedova — Founder, Chief Physician, Anti-Aging Medical Clinic, Dermavi
Katerina Minkevich — PR Director, Keep Looking Group; PR Director, Forum of Aesthetic Medicine of the Future
Medical Clinics of the Future: Advanced Technologies and Unique Solutions
Medical clinics are currently undergoing strategic transformations that aim to optimize processes in order to take medical services to a whole new level and enhance the socioeconomic efficiency of the national healthcare system. Today, patients have a certain level of knowledge about the medical services market, which influences their demands and expectations from the medical clinic they choose and helps ensure their active involvement in the healthcare system. Healthcare workers are also changing their perspective on the process of providing healthcare. By using a participatory approach, healthcare organizers have successfully involved medical personnel and patients directly in the development of unique management solutions, such as the introduction of advanced medical technologies and progressive methods of service, the promotion of a person-centred approach in medicine and doctor-patient interaction, ensuring the quality of medical services based on professional standards, and expanding the role of personalized medicine, as well as preventive medicine and early diagnosis. What advanced technologies and unique solutions will be effectively used at medical clinics in the near future? How does a participatory approach to the management of medical organizations affect the development of the healthcare system? How can we effectively involve medical personnel in the development of innovative solutions for healthcare institutions? What methods of serving and working with patients at medical clinics have proven to be the most effective today?
Ekaterina Agapova — General Director, Co-owner, DEGA Aesthetic Medicine Clinic
Maria Grudina — Co-Founder, First Line Health Care Resort
Olga Moroz — Founder of the clinic of aesthetic medicine by Olga Moroz
Elena Chichkanova — Managing Partner, Communications Director, MAYRVEDA
Moderator:
Yulia Zubova — General Director, LLC "Academy of Urban Technologies «SREDA»
Panellists:
Ekaterina Agapova — General Director, Co-owner, DEGA Aesthetic Medicine Clinic
Maria Grudina — Co-Founder, First Line Health Care Resort
Maria Grudina graduated with honors from the St. Petersburg University of Economics and Finance in 2008 with a major in World Economics. In 2014, she completed the program “Management in the international hospitality industry” at the Russian-Swiss business school SWISSAM.
In 2018-2019, she completed the Leadership Development Program at the Skolkovo Business School.
Maria has been working in the field of real estate and hospitality for more than 10 years, and for 3 years in healthcare.
Since 2009, she worked as Executive
Director of the non-profit organization called “Real Estate Market Consumer Center” and was the CEO of the “Life” hotel.
In 2016, Maria began her work with the “Pioneer” group of companies, and founded the project “First Line. Health Care Resort ”. Maria is developing this project to the present. The launch of the resort took place in January 2018. The official opening with the participation of the Governor of St. Petersburg was held on the Day 0 of the Economic Forum on May 23, 2018. The project became the leader of preventive rehabilitation in St. Petersburg and Russia in a short time. As part of the work of the First Line, in November 2018 the first international conference on prevent age in St. Petersburg was held with the support of the SPB Government. More than 3,800 people have attended health improvement programs at the resort.
In 2019, she received the award “Influential Women of St. Petersburg” from Business Petersburg, and won the Sobaka.ru magazine award “TOP 50.Most famous people of St. Petersburg”.
Maria is married with three children, speaks English and French, enjoys Pilates and healthy lifestyle. She has written a short stories book, and studies the methodology of thinking.
In 2018-2019, she completed the Leadership Development Program at the Skolkovo Business School.
Maria has been working in the field of real estate and hospitality for more than 10 years, and for 3 years in healthcare.
Since 2009, she worked as Executive
Director of the non-profit organization called “Real Estate Market Consumer Center” and was the CEO of the “Life” hotel.
In 2016, Maria began her work with the “Pioneer” group of companies, and founded the project “First Line. Health Care Resort ”. Maria is developing this project to the present. The launch of the resort took place in January 2018. The official opening with the participation of the Governor of St. Petersburg was held on the Day 0 of the Economic Forum on May 23, 2018. The project became the leader of preventive rehabilitation in St. Petersburg and Russia in a short time. As part of the work of the First Line, in November 2018 the first international conference on prevent age in St. Petersburg was held with the support of the SPB Government. More than 3,800 people have attended health improvement programs at the resort.
In 2019, she received the award “Influential Women of St. Petersburg” from Business Petersburg, and won the Sobaka.ru magazine award “TOP 50.Most famous people of St. Petersburg”.
Maria is married with three children, speaks English and French, enjoys Pilates and healthy lifestyle. She has written a short stories book, and studies the methodology of thinking.
Olga Moroz — Founder of the clinic of aesthetic medicine by Olga Moroz
Larisa Nazarova — President, BlagoDat Charitable Foundation
Olga Chashchina — Head of medical service, X-Clinic
Elena Chichkanova — Managing Partner, Communications Director, MAYRVEDA