Maxim Kuznetsov has been appointed Market Leader Philips Central Eastern Europe & Russia (CEER) in January 2021. In this role, Maxim is responsible for managing the market consisting of 30 countries including Poland, Czech Republic and Romania with the team of over 1 600 employees. He also holds a position of Head of Philips Research Russia Labs in Skolkovo.
Maxim started his career in Electrolux and joined Philips in 2005. Over the last 16 years, he held various sales, marketing and market management positions. In 2012, he was appointed General Manager & Commercial Leader Consumer Lifestyle of Philips Ukraine. In 2014, he became Sector Market Leader Philips Consumer Business Russia and the CIS. In 2017, he took over the role of Market Leader RCA being responsible for business in Russia, CIS countries and Philips Innovation Labs “Skolkovo”.
Under Maxim’s leadership Philips healthcare business grows and develops. With his direct involvement, innovative medical products appeared on the markets of Russia and the CIS. Under the leadership of Maxim Philips official online store for healthcare products has been launched in Russia, as well as new business models have been developed including healthcare consulting, direct contracts for medical equipment supply, public-private partnerships, and medical technology services (MTS) deals. Moreover, a strong focus was put by Maxim on the further development of locally relevant products and solutions for Russia.
Maxim is directly involved in the development of scientific research in Philips, thanks to which Philips Research Russia Labs in Skolkovo keeps launching new projects. The lab scientists focus on the AI-based computer vision technologies for medical image processing and analysis. On top of this, the lab is working on solutions for Radiology workflow optimization and building clinical decision support systems.
Philips has also made significant progress in the promotion and sales of consumer devices. Maxim was involved in the introduction of new Philips consumer products as well in the launch of Philips official online store, which allowed to expand the products distribution system in the region.
Maxim is the Chairperson of the Board of Directors of International Medical Device Manufacturers Association (IMEDA) and a member of the Association of European Business. The association represents and defends the interests of its members in front of state authorities and officials within the healthcare system.
Maxim was born in Saint Petersburg. He graduated from University of Russian Academy of Education, Faculty of Economics and Business in 2000. He received training on leadership development program at Ashridge Business School (London) and Strategic Management and Leadership Executive MBA program. Maxim obtained his Master in Management degree at the Russian Presidential Academy of National Economy and Public Administration.
Maxim is married and brings up three children. In his free time he enjoys fishing and skiing, playing volleyball and snorkeling.